Branding Autodiagnose Twente

For our final exam for the Media Design course, we had to create expressions in pairs for a client we approached ourselves, with each person taking on a discipline. I took care of the branding for this project.

Our client was Autodiagnose Twente, a one-man business in Goor that specializes in reading out problems with exclusive vehicles. He worked for both private individuals, but also for garages or insurance companies, for example.

His wish was a sleek and modern logo with a luxurious look. He mainly wanted red colors, and the letter "A" in the logo. I sketched out about 40 ideas for this, and continued with 4 concrete versions (see the 4 brand boards). In the first version, the idea was to make the A in the shape of an OBD plug, the plug he uses to read out cars. In the second design, he wanted the shield that you see in logos such as those of Ferrari, Porsche and Lamborghini, but more modern. The third idea simply asked for the letters "A" and "T" in a car badge-like font, like the M3 logo. The fourth idea asked for the letter A in an isometric shape, inspired by a car badge.

The third idea was ultimately chosen and developed into a complete branding including printed matter and a style guide.